I’s been two years since the establishment of our platform! This is cause for celebration and we thank you for coming out in numbers to celebrate with us.
Above all Ulule has an ambition : to facilitate the financing of all innovative, creative or charity projects.
In 2 years, there have already been 1,400 projects which have been successfully financed, with more than 4 million euros colleced (as of 28 November 2012). These results have lead Ulule to be the European leader of participative financing websites. We are therefore delighted at the contribution our platform has made to creation and entrepeneurship in all its forms.
Very often we have been asked for statistics on the dynamic of Ulule, the number of projects financed, the rate of success, etc. This anniversary is the perfect occasion to answer all these questions.
We hope that these figures allow you to better understand the Ulule dynamic. (The following figures are current on the 31st October 2012).
15 projects are received per day on average. 46% of these appear on the website.
We receive many project proposals per month. On average, 65% of these are accepted on principal. The propositions which are not accepted are generally fantasists (wanting to finance an explorative mission to Saturn, a budget which is hardly realistic…..), or without collective interest (finance my studies in the USA !)
But of those propositions that are accepted, not all of them wind up on the website. After acceptance, there is a period of exchange between the project owner and the Ulule team in order to determine how best the project should be presented, with what rewards and for how much they should aim to raise, in order that they will have the greatest chance at success.
If, during these exchanges, most projects are good to go online, certain projects never see the process through to the end. There is therefore a rate of loss between projects being accepted and projects put online, which is at about 30%.
By the end, of all the propostions received, 46% make it through to appearing online.
Projects: 62% rate of success in 2012!
We are very proud to announce that projects on Ulule have more and more chance of being financed with success. The global rate of success of the projects put online since the creation of Ulule is 54%. This rate is constantly increasing in recent months, since the rate of success from January to October is 62%.
This rate of succes is, to our knowledge, the highest of all existing crowdfunding plaforms. This success is due to the commitment of the Ulule team, who dedicate most of their time to helping project owners and to seeing a project right through to the end. The crowdfunding expertise of Ulule is also apparent in the implementation of an optimum web environment put in place for project owners in all phases of their project, with the help of good-practice guides and regular exchanges.
Ulule, the European leader in the number of projects financed and in the sum collected!
Currently, Ulule finance an average of 3 projects per day. Who could imagine such a pace in just two years? And it’s not over yet, since the pace has not stopped accelerating
Up till 31 Ocober 2012, the 2,445 projects published on Ulule have collected 3.8 million euros in total. However, not all this money has been forwarded to project owners since certain projects have not attained 100% of the sum asked for. In the end, 3.2 million euros have been forwarded to sucessful projects.
On Ulule, the rate of funds transferred (85%) is very much higher than the rate of success (54%)! This simply shows that the funds are concenrated towards successful projects. The projects which fail are generally financed much less.
If your fundraising has already reached 50% of the total sum asked for, you have a 95% chance of succeeding with your project on Ulule!
For 2 years, we have stated that the probability of final success climbs very quickly in relation to the rate of collection.
The curve below is particularly interesting in terms of illustrating this point. It shows the probability of attaining 100% financing once a certain percentage of financing has been reached.
If you see a project which has reached 30% financing, it already has an 88% chance of reaching the sum asked. If your fundraiser has already reached 50% of the total asked for, you have a 95% chance of succeeding in your project on Ulule!
Project owners, keep this in mind: a good start for your fundraiser will significantly increase your chances of success. Success attracts success! Communicate and give life to your project from the very beginning. You have every chance of success!
Ululers are generous!
The average contribution to projects is €50. As this indicates, it’s quite simply the total number of funds collected divided by the total number of contributions.
This figure is quite different to the median contribution, which corresponds to the contribution given most frequently, which is €25. This shows that it is crucial for all project owners to propose a reward for €25 (or a sum approaching this, between 15 and 30 euros), as this is the amount the majority of users choose.
The sum of projects financed on Ulule is steadily progressing
At Ulule, our mission is to finance all good ideas. But not all of them have the same financing needs!You have financed very good ideas with very small budgeting needs as well as very large ones on the platform, the record being Magrunner which was financed at more than 110,000 euros.
This gap in financing needs is found in the average sum of projects on Ulule. Whilst this remains modest, the progression is constant. At the launching of the website it was €1,100. After a year, it was €2,300 and now it is €3,500.
Projects don’t compete with each other on Ulule!
Even though it seems contradictory, the more projects there are on the platform and in each one of the categories, the greater chance you have of succeeding.
The 3 categories which have been financed the most on Ulule are film, arts and music. Despite featuring dominantly on the site, they have a higher rate of success than the total average of the site.
Therefore, your project will never be drowning amongst other projects on Ulule. Quite the contrary. Ululers that support a project are always susceptible to supporting other projects or becoming ambassadors of your project by speaking about in a café, on Twitter or on Facebook!
And there you have it: all the statistics that we could share with you- you now know all there is to know about the dynamic of Ulule. You can find all these statistics in our latest infography!
Behind these figures, there is above all a know-how, and a dedicated team who do everything possible to best assist project owners who wish to finance innovative, creative or charity projects. Our expertise in participative financing supports your good ideas in order to give you the best chances of success, assisting you and giving you the tools you need to finance your project.
Ululers, none of this would have been possible without you. From the bottom of our hearts, a big thank you for the last two formidable years and all the great ideas to come.