Shana and Tim Massett are from Jacksonville, Florida and have an ambitious project for their town : renovating an old movie theater, the 5 Points to improve the cinema experience of every customers, film lovers and members of the community. It will sure become the best place to take a girl on a first date !

Where does your passion for movies and cinema come from ? 

Shana:  My favorite early movie memory was when my dad took me to a double feature of the sci-fi classics Alien and Aliens.  I must have been about six or seven, and I loved the feeling I got when the really scary parts drew me into the film.  I remember the intermission between the two movies so clearly, the excitement of the people in the lobby, and clearly recall being a lot shorter than everyone else!  

Going to the movies was a big part of my life as a kid, and then all the way through college in Boston, a city that has some great cinemas.  Since then I’ve developed a passion for watching people go to the movies.  It’s really rewarding talking to regulars when I’m scooping popcorn and asking what they thought of a film they saw. Everyone’s there to have a good time, and it makes the movie theater a nice place to be!

How do you think the 5 points Theatre project will contribute to the Jacksonville community ? 

Shana and Tim:  It’s going to make people really proud to have such an awesome cinema in their town.  The 5 Points Theatre is going to very quickly become the city’s new favorite place to watch a movie.  Not only will the movie sound and look great, the community will be wooed by our tasty menu and fun preshows.  Also, the crowd sourcing component will give local movie fans who invested in the startup of the business a real sense of ownership that they can’t get at any other theatre.

What is the last movie you saw ? What did you think of it ?

Shana:  I am slightly embarrassed to say that the last film I saw was The Rise of the Planet of the Apes.  It was entirely silly, but I was totally engaged.  I also just saw and really enjoyed the new Errol Morris documentary Tabloid.

Who is your favourite director of all times ? 

Tim: Randy Walker and Jennifer Shainin at Foreign American Pictures.

Shana:  I’m a pretty big David Lynch fan. 

Do you have a hero ? 

Tim:  Definitely Craig Baldwin 

Could you tell us about another project you like, follow or support on Ulule ? 

Shana and Tim:  The Just King project looks great but we can’t wait for the project the same artist has in development that involves manipulating sounds with brainwaves.

Want to add something ?

Yes!  We want to thank Ulule for their awesome support and encouragement!  We were planning to use a different crowdsourcing platform that I won’t name because I’m so ticked with them, but our proposal — or what you could call a proposal since it was limited to 750 characters — was greeted within about ten minutes with a rejection form letter.  It was really clear that they were not interested in taking the time to work with artists, musicians, and entrepreneurs in the way that Ulule has. Thanks Tiny Owl!